The product of Kevin Owens' shocking main roster debut, the match between him and John Cena at Elimination Chamber 2015 is the perfect example of WWE going out of its way to create a new star right out of the gate. It is not the last one of those on this countdown. Oftentimes overshadowed by their other matches, or some of Cena's higher-profile bouts, it is a hidden gem deserving of your attention. While they would have another strong match, it lacked the stakes and suspense of the original. It was chemistry WWE would exploit more than once, booking the match the very next month as it attempted to recreate the in-ring magic. Ultimately, a referee bump and a shocking betrayal by celebrity Jon Stewart would cost Cena the win, but his chemistry with Rollins was undeniable. What ensued was a highly dramatic match that had the fans in Brooklyn hanging on every near-fall. At August 2015's SummerSlam pay-per-view, the self-proclaimed Architect defended his WWE title against Cena's United States Championship in a Winner Takes All match. One such star was Seth Rollins, who was in the middle of a monumental main event push that saw him capture the WWE Championship at WrestleMania and reign over the company as the top heel. In their place was a crop of young stars hellbent on growing their stars at the expense of the standard-bearer in WWE.
The days of Shawn Michaels, Triple H, The Undertaker, KaneĀ and Big Show dominating the top of the card were over.